Bespoke Pop Music For Your Social Media Campaign

Rather than using generic library music, a bespoke pop track can help bring a social media campaign to life by supporting your brand’s key messaging as well as elevate the content.

It’s a jungle out there, with companies like TikTok charging more than £20,000 for a single generic music license. The problem with these tracks/services is that they are not very personal and very rarely represent your brand in the correct way.

Brando has worked in the music industry for 14 years writing songs for some of the world’s biggest companies (Universal, Decca, RCA to name a few). By applying this experience and knowledge to social media campaigns he is able to produce a radio ready hit that supports your brand content and reinforces brand messaging, resulting in increased brand awareness and engagement. He is able to offer a more competitive service than that of the social platforms themselves, creating an exclusive track for your brand/campaign.

Brando did just this for Revolution. Using a brief the client gave him alongside a short summary of the campaigns key messages, Brando carefully created the song XX to support the launch of their latest campaign of the same name. You can see some examples of the campaign above and below. 

The campaign saw an increase of 356% on the average engagement rate on TikTok, surpassing expectation and many previous TikTok campaigns.

If you would like to get in touch and see if this could work for your campaign, please email at hello@brandowalker.com